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Case Study

Global Retail Transformation

How a heritage retail brand reinvented its omnichannel experience to deliver measurable growth in customer loyalty.

Loyalty Uptake

+32%

Increase in program enrollment within the first quarter of launch

Time to Adoption

-40%

Reduction in ramp-up time for new customer journeys

Employee Advocacy

4.6/5

Average confidence score from front-line managers

Challenge

The client needed to unify fragmented customer experiences, align regional teams, and launch a new loyalty proposition within nine months.

How we responded

  • Co-created a transformation roadmap with global, regional, and local leaders
  • Designed and facilitated immersive change labs in three continents
  • Implemented a blended learning program for 1,200 store managers

Key Takeaways

What leaders can apply from this collaboration.

  • Global programs scale faster when regional voices co-design the experience
  • Behavioral nudges embedded in the rollout sustained adoption
  • Leadership rituals ensured momentum across time zones

Project in Pictures

Facilitators leading a change lab with retail managers
Journey map with customer personas and touchpoints
Team celebrating project milestone

Immersive change labs brought together global and regional leaders